In today's Jacobs Media blog, Fred Jacobs wrote about the ascension of podcasting. Very pleased that Amplifi - one week old today - is in the company of NPR and Norm Pattitz's Podcast One. The focus of Amplifi will be content strategy and content management. Any dope can create a podcast, and apparently many do. But just as with broadcast radio, shows that matter are keenly focused on content that resonates with an audience over time. Regardless of the platform, that's always been the case. On-demand audio is getting easier to access. When good content and accessibility converge, that's when the fun begins. Thanks to Fred for a great write-up.