Podcasting has received a great deal of press recently, resulting in increased awareness, but beyond the circle of podcasters, there is a notable shortfall in understanding the space. For example, last week 32 million Americans listened to a podcast. That's more than subscribe to Sirius/XM. And those who listen, average 6 per week. Just as the DVR, Netflix and You Tube are altering video consumption, on-demand audio is profoundly altering consumption patterns (demographically) and opening up a new world of content.
So, given the information shortfall, we created a new Infographic which you can download here. It tells the story of podcasting's great demographics and overall growth. Use as you wish. Please credit Amplifi Media.