Revisited: Why So Many Branded Podcasts Fail
Wy do so many branded podcasts miss the mark?
Navigating the Real Risks of AI-Audio
Artificial is the opposite of authentic. Don’t risk your brand.
Insights from Leaders at the Top
At Podcast Movement, we gathered top executives for an insightful run through big issues facing the business
A View From the Top at Podcast Movement
This is our 9th edition of “View From The Top” and there is so much to talk with this great panel about.
The Next Generation Shows Up to Reinvent Radio and Podcasts
Is radio fading? 700 students are working hard to reinvent the medium.
Podcasters are Grappling with how to make YouTube work
Podcaster are grappling with how to make YouTube work for podcasts. It ain’t easy.
The Heat of the moment
HBO just announced it won’t publish clips of John Oliver’s show for four days. What will that do in a media space focused on the heat of the moment?
What People Are Doing When They Aren’t Listening to Your Podcast
Podcasters think other podcasts are their competition, but that may not be the case.
The Truth About Podcasting's Measurement Makeover
Every media business has measurement oddities and quirks. Podcasting is doing something about theirs.
Following the Audience, The New Direction for Podcasting
With so many choices and platforms, the winners in media follow the audience
5 Strategies for Podcast Expansion in a Zero-Sum Audio World
Total daily audio listening among Americans is the same as 10 years ago, but many more choices compete for that time.
The Ups and Downs of Audio in 2023
Here we go with our annual look at the Ups and Downs of Audio in 2023. Ready to ride the waves?
Authenticity and AI in Podcasting
“Authenticity” is Merriam Webster’s word of the year. For podcasters it's both a cliché and a cornerstone
Podcasting’s Multiplatform Imperative
To understand the importance of cross-platform, I am watching how my NYU students find and play content.
Sound to Screen: How to Shoot Video That Doesn’t Suck
We recommend podcasters come up with a video strategy for YouTube, but what is effective?
The Three Eras of Podcasting
Podcasting is right now embarking on its third era. The implications are huge.
“The New Rules of Podcasting on YouTube” webinar today (9/7)
Two weeks ago we debuted an important study about YouTube and podcasting. Free webinar 9/7.
Embracing YouTube: A Must for Today’s Podcasters
At Podcast Movement, Amplifi Media and Coleman Insights debuted a new study about the importance of YouTube for podcasters.