The Amplifi Thought Letter
Insights in your inbox
We write about the transformation of media
Often clips reach audiences exponentially larger than the original show. How do we monetize that?
The importance of thinking beyond the download — Today (Wednesday) at Podcast Show London. 12:50pm Studio Stage
AI can now generate podcasts at industrial scale. But after hearing what Gen Z thought of AI-generated shows, one thing became clear: making content is easy — making people care is much harder.
It’s time for podcasting to move beyond unreliable downloads to engagement metrics that matter. Welcome to the Attention Economy.
With Apple’s pivot to video, for the first time every major distribution platform now treats video as core to podcasting.
Podcasting has entered the era of “liquid content.” Here’s what you need to know.
2025 was loaded with ups, downs and change for audio. Our annual review.