Radio's New Strategies and New Platforms tomorrow at the NAB/RAB Radio Show

Sep 4

Written By Steven Goldstein, Amplifi Media

On Wednesday of this week at the NAB/RAB Radio Show in Austin, Fred Jacobs and I will lead a two-part headliner session.

The car is going through significant change as an entertainment platform. Every new car has a lot more tech and more listening choices. Fred will reveal key findings from a recent NAB study on in-car presence which will be critical in protecting radio's in-car moat.

I'll follow by laying out the opportunity and strategies for commercial radio to make headway onto two major platforms - podcasting and smart speakers. These are two important platforms for radio to master, and the time is now as more audio choices proliferate and compete for listener attention.

I will have as special guest, Kirk Minihane from WEEI, Boston. Kirk is co-host of the WEEI morning show and an early adopter to podcasting. His podcast is among the biggest original content shows coming from radio. His story is a great one and shows how talent can and should master multiple content platforms.

Join us for the "Fred and Steve Show, " tomorrow, September 6 at 4pm at The Radio Show.

Steven Goldstein, Amplifi Media

If The Thought Letter was forwarded to you, please sign up here, it’s free.

At Amplifi Media, we’ve spent the last decade guiding forward-thinking companies through the fast-changing world of audio and video. The landscape keeps shifting, but our expertise lies in turning complexity into real-world solutions—helping innovators build smarter, scale faster, and redefine what’s possible. If you’re ready to explore what’s next, let’s start the conversation.