Branded audio content may be the single toughest category in all of podcasting

Our five most read/shared posts of 2021.

The audio space has been on a wild ride in 2021. The numbers tell a big story

All the talk is about national podcasts. Where are local podcasts?

There is a lesson for podcasters in the epic fail of Ozy Media.

How can it be after 15 years of audio streaming and five years of smart speakers, radio listening on digital devices is only at 12%?

Is your podcast truly recommendable, or just “fine?” This is the most challenging chart in all of podcasting

Findability is hard. Lets walk through how difficult it was to find a podcast from a relatively well-known name

Are people forwarding past your podcast’s lengthy show introduction?

Podcasts have been free. Now some are looking for your credit card. We get the view from NPR.

Our helpful Guide to the Podcast Ecosystem

Apple made a seismic announcement about enabling podcast subscriptions. But will people pay?

Of 2 million podcasts 156,000 are “heavy” podcasters

Are there really two million podcasts? The number is misleading

Our inbox is loaded with numbers. These caught our attention

According to the latest research, the average podcast listener chooses just 5 podcasts.

The word “subscribe” confuses and discourages many from listening to podcasts, but the word is about to go away. Or is it?

Some of the greats on the critical subject of editing