Only 10 Top Podcasts Have Video? Not So Fast.
How many of the top podcasts are audio + video? We took a look.
Is Podcasting Ready for Vertical Video? An interview with Hernan Lopez
Podcasting got punched in the head by video. Vertical is the next swing. Wondery founder Hernan Lopez on the $150-billion shift podcasters need to be ready for.
The Download Built Podcasting. Now It's Holding It Back. A review of the AMP Accords
Podcasting has a tremendous opportunity to grow revenue if they embrace the essence of the Amp Accords
How Higher Education Built a Thriving Podcasting Community
What do MIT, Wharton and a small Indiana college have in common? They’re part of a remarkably inventive podcasting community.
The Clip Economy Is Eating Everything
Often clips reach audiences exponentially larger than the original show. How do we monetize that?
Thinking Beyond the Download
The importance of thinking beyond the download — Today (Wednesday) at Podcast Show London. 12:50pm Studio Stage
AI can make podcasts. But can it make anyone care?
AI can now generate podcasts at industrial scale. But after hearing what Gen Z thought of AI-generated shows, one thing became clear: making content is easy — making people care is much harder.
The Attention Economy Comes for Podcasting
It’s time for podcasting to move beyond unreliable downloads to engagement metrics that matter. Welcome to the Attention Economy.
Apple Just Moved the Center of Gravity in Podcasting
With Apple’s pivot to video, for the first time every major distribution platform now treats video as core to podcasting.
Understanding Podcasting’s Liquid Content Era
Podcasting has entered the era of “liquid content.” Here’s what you need to know.
The Ups and Downs of Audio in 2025
2025 was loaded with ups, downs and change for audio. Our annual review.
Podcasting 2026: Welcome to the Era of Liquid Content
Podcasting enters its fourth era - Liquid Content
The Great Content Flood — And Why Mediocre Doesn’t Stand a Chance
Whether machine- or human-made, low-value content has never faded faster
What Happens When College Students Critique AI-Generated Podcasts
At my Business of Podcasting class, students reviewed AI-generated podcasts. Tom Webster joined for a mini focus group.
What’s a Podcast? The Audience is Telling Us
The podcast creator and business communities continue to wrestle with the definition of a podcast. The audience has already spoken.
The Tsunami of AI Content: When More Becomes Too Much
Will people reject not only “bad” content but also simply “too much” content?
An Open Letter to Broadcasters: Stop Leaving Listening on the Table
A big part of radio’s future depends on owning the audio/video on-demand moment.