The importance of thinking beyond the download — Today (Wednesday) at Podcast Show London. 12:50pm Studio Stage

AI can now generate podcasts at industrial scale. But after hearing what Gen Z thought of AI-generated shows, one thing became clear: making content is easy — making people care is much harder.

It’s time for podcasting to move beyond unreliable downloads to engagement metrics that matter. Welcome to the Attention Economy.

With Apple’s pivot to video, for the first time every major distribution platform now treats video as core to podcasting.

Podcasting has entered the era of “liquid content.” Here’s what you need to know.

2025 was loaded with ups, downs and change for audio. Our annual review.

Podcasting enters its fourth era - Liquid Content

Whether machine- or human-made, low-value content has never faded faster

At my Business of Podcasting class, students reviewed AI-generated podcasts. Tom Webster joined for a mini focus group.

The podcast creator and business communities continue to wrestle with the definition of a podcast. The audience has already spoken.

Will people reject not only “bad” content but also simply “too much” content?

A big part of radio’s future depends on owning the audio/video on-demand moment.

The Wondery move to Audible has been cooking for some time. What does it all mean?

Linear TV and late-night shows are losing their currency to podcasts

6,000 people at Radio City Music Hall is the biggest live show in US podcasting history and it came from two guys who talk about finances for 3 hours

Search has just changed from SEO to SEO. You’re No Longer Fighting For A Top Spot—You’re Fighting To Be The Answer.

There are 3 tectonic changes affecting local media. The biggest is the aging of linear media. Where to find younger audience? YouTube’s Stephanie Chan joins me and Gordon Borrell to discuss.

By being in their orbit, I get a clearer view of where it’s all going