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amplifi media
Work With Us
Thought Letter
About
Speaking
Contact
Radio Calc
Work With Us
Thought Letter
About
Speaking
Contact
Radio Calc

“Subscribe” is a bad word for podcasting

Oct 20
Written by Josh Unger
Josh Unger
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Previous

Podcasting is doing fine; thank you
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Podcasting’s paradox of choice

See the Latest Blog Posts

Featured
The Death of the Follower
October 22, 2026
The Death of the Follower
October 22, 2026

We've spent years telling audiences to follow and subscribe. The platforms stopped holding up their end of the deal.

Read more →
October 22, 2026
Gen Z, Unfiltered: When Clips Become the Show
October 8, 2026
Gen Z, Unfiltered: When Clips Become the Show
October 8, 2026

I brought three of my Gen-Z students to Podcast Movement for a live focus group. Much better than reading another bar chart.

Read more →
October 8, 2026
I Was on a Plane the Morning of 9/11
September 10, 2026
I Was on a Plane the Morning of 9/11
September 10, 2026

I boarded an ordinary flight on 9/11. What I witnessed in the days that followed was humanity at its most frightened—and its most generous.

Read more →
September 10, 2026
Where Podcasting Fits at Spotify
August 25, 2026
Where Podcasting Fits at Spotify
August 25, 2026

A new skip button is terrifying podcast publishers. Spotify's balance sheet suggests why it might not be terrifying Spotify.

Read more →
August 25, 2026
More Blogs

Steven Goldstein is the founder and CEO of Amplifi Media, an advisory firm that just marked 11 years helping brands, media companies, and talent navigate the fast-changing worlds of audio and video. From the early days of podcasting to today’s expanding universe of video podcasts and cross-platform storytelling, Amplifi helps clients stay ahead of shifting consumption habits and rising audience expectations.

Steven also teaches The Business of Podcasting at NYU, where he brings real-world insight to the classroom and helps shape the next generation of media thinkers. A longtime observer and commentator on the intersection of media, technology, and content strategy, his Thought Letter blog is followed by industry leaders looking to understand what’s now—and what’s next.

The Amplifi Media Blog:
See The Latest Insights

Featured
The Death of the Follower
October 22, 2026
The Death of the Follower
October 22, 2026

We've spent years telling audiences to follow and subscribe. The platforms stopped holding up their end of the deal.

Read more →
October 22, 2026
Gen Z, Unfiltered: When Clips Become the Show
October 8, 2026
Gen Z, Unfiltered: When Clips Become the Show
October 8, 2026

I brought three of my Gen-Z students to Podcast Movement for a live focus group. Much better than reading another bar chart.

Read more →
October 8, 2026
I Was on a Plane the Morning of 9/11
September 10, 2026
I Was on a Plane the Morning of 9/11
September 10, 2026

I boarded an ordinary flight on 9/11. What I witnessed in the days that followed was humanity at its most frightened—and its most generous.

Read more →
September 10, 2026
Where Podcasting Fits at Spotify
August 25, 2026
Where Podcasting Fits at Spotify
August 25, 2026

A new skip button is terrifying podcast publishers. Spotify's balance sheet suggests why it might not be terrifying Spotify.

Read more →
August 25, 2026

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