Everyone Calls It Radio But Radio People

Jul 1

Written By Steven Goldstein, Amplifi Media

Here is an excellent chart showing the state of streaming audio prior to the relaunch of Apple Music yesterday. The pundits are all over the place on whether Apple Music is a game-changer (will people pay $120 per year?), but no matter, it heightens the noise in this sector. It also introduces an interesting worldwide radio station Beats 1. The slogan is provocative - "Not just radio reimagined, but radio like you have never imagined." Yesterday's debut had a lot of energy and a buzzy feel. We'll have to see what happens with the music over time, yesterday seemed deep and often obscure, but it makes a statement. Most significantly, there is no gray area -- this is radio.

Edison Research data - chart Statista.com

Steven Goldstein, Amplifi Media

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